Team Bios

Paige Farkas

Pnina (Paige) Farkas M.D.

CEO of Charelle

Dr. Pnina Farkas (Paige Applebaum Farkas) is a Dermatologist, board certified in the United States and Israel, with experience in general medical and cosmetic dermatology since 1992. Pnina has been involved in the treatment of thousands of women who are interested in reversing and preventing the signs of aging. With over 20 years of experience in the field and exposure to hundreds of formulations designed for the antiaging market, Pnina has never found a product that attempts to enhance beauty from the inside and the outside. It is Pnina's goal to help women feel beautiful and look beautiful with effective and healthy products and recommendations.

Sima Herzfeld Navon

Sima Herzfeld


Sima Herzfeld-Navon is a Nutritional Healer and a certified aromatherapist who has been working in the field of holistic medicine for over 15 years. The development of these products came about as a result of my own search for a quality product to meet my own needs and the needs of my friends and patients.I believe that using a product, which has the healing powers of plants and flowers, assists women to achieve balance and beauty.

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